Parisian Genaro Bardy is passionate about the photographs that document his travels and about complex urban architecture and atmospheres. After working for about a decade with major advertising agencies and for the Salon du Chocolat, among other trade fairs, he decided to learn photography when he tried his hand with a camera for the first time. At the age of 32, he thus discovered this new language of imagery, perspective, composition, and learned about the legends of photography. The starting point of this conversion was his desire to make a career out of photography while he was reporting in Mali, which became a wonderful journey of initiation. After teaching himself and learning from his experiences in the field, his images are now published in the international press (The Guardian, Le Monde, L'Obs, L'Express, Les Inrocks, Daily Mail) and have made their mark through some prestigious collaborations (Colette, Nouvelles Frontières, Volkswagen, Meetic, and Devialet, among many others).