A graduate of EDC Paris Business School, Olivier Penpenic specializes in digital marketing and content creation. An inveterate entrepreneur, he has founded several marketing and audio-visual production agencies, and has been running Open Production since 2016. An accomplished sportsman (he is an avid runner and long-distance cyclist), he works with a number of sports and outdoor brands, including Nike and Adidas, as well as BMW. At the same time, he works as a freelance photographer, and doesn't hesitate to take out his camera whenever the opportunity arises, as with the In dust we trust series presented at Yellow Korner, in which he pays tribute to the legendary Porsche 911.