SergDady

Before taking photographs, SergDady first drew. It's an experience that has shaped his approach: ‘Coming from a drawing background, composition and colour are, to my mind, two essential elements in telling the story of a shot,’ he explains. After training in art and cinema in Bordeaux, he began working as a freelance photographer at the age of 19, including a humanitarian assignment in the Dominican Republic. He then took a break from photography to work for Hermès. But after a few years, the desire to reconnect with his art and the ocean was stronger than ever. For the ocean is an essential character in his work. SergDady is a child of the Atlantic coast and a surfer in his spare time. Based since 2018 in Royan, Charente-Maritime, he is constantly seeking ‘the intimate link between photography, the sea and the viewer, where each shot becomes an immersive experience’, he explains. In 2024, the Graine de Photographe gallery in Paris devoted a Chromie exhibition to his photos of the sea and surf.

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